Choosing Exchnage Server Name

Hi All,

I am planning to install a new exchange server (Client Acces and Mailbox Roles on the same server.  I would like to give the server a meaningful name. Is there any naming conventions, etc? for example, if it was a domain controller, i would have named it CompanyNameDC01. Would you name the Exchange Server CompanyNameEX01 ,  or CompanyNameEXSVR01 or CompanyNameMailSVR01.

Your comments are highly appreciated.

Thanks.

Tony